A cultural revolution in broadcast training
“A continent where African voices lead the global conversation, shaping the narrative of who we are and who we can become.”
“To equip and inspire the next generation of African journalists, filmmakers, and storytellers with world-class skills, mentorship, and opportunities — empowering them to tell Africa’s story with authenticity, creativity, and courage.”
Africa is full of incredible stories — but for too long, many of them have been told from the outside. As a journalist reporting across Africa for international media, our founder saw both the beauty of African stories and the gap in opportunities for young Africans to tell them.
The Africa Broadcasting Academy was born to close that gap — to provide high-quality, practical media training that prepares young Africans to create, produce, and broadcast stories that matter. From small beginnings, we’ve grown into a hub for talent, creativity, and bold storytelling.
Our students work on real projects, producing content that has been featured on both African and international platforms.
The world knows parts of Africa’s story — but not all of it. Too often, what’s told is incomplete, inaccurate, or one-dimensional. We believe that when Africans tell their own stories, the world gets a fuller, truer, richer picture. Our mission is to ensure that every talented African storyteller has the skills, tools, and opportunities to share their voice — and shape how Africa is seen.
We’re proud to have worked with respected media organizations, cultural bodies, and industry professionals who believe in the power of African storytelling. Together, we’ve opened doors for young creatives who now work across Africa and beyond.
“You can be part of the change. Sponsor a student. Partner with us. Let’s put Africa in charge of her own narrative.”
Partner With UsReclaiming Africa’s Voice in a Global Symphony
At the core of Africa lies a tapestry of untold stories — narratives of innovation, resilience, creativity, and community — too often obscured by external perspectives. The Africa broadcasting Academy is here to rewrite this story, amplifying Africa’s authentic voice through a global platform.
We’re building a continent-wide movement of young African storytellers — trained, empowered, and inspired to share their unfiltered truths. Through state-of-the-art broadcast training, mentorship, and media literacy, we equip the next generation with the tools to create content that resonates with Africa’s true essence, unshackled from foreign narratives.
ABAis more than an academy; it’s a cultural revolution — a bold mission to reclaim the African narrative and broadcast it to the world with unapologetic authenticity. We’re redefining global media through the lens of Africa’s visionaries.
Together, we’re crafting media that transcends borders — not just to inform, but to inspire. This is Africa, told by its own people, on a global stage that shapes the future of storytelling.
“This is Africa, told by its own people — a global narrative reborn.”
Convener & Visionary Leader
Samson Gbenga Adeleke is the Africa Correspondent for Deutsche Welle (DW) and hosts My Hustle , a digital series spotlighting hardworking Africans. Known for integrity and storytelling mastery, he produces compelling content across formats.
He brings a holistic approach from scripting to post-production, exceeding broadcast standards. Also a dedicated mentor empowering emerging journalists across Africa to tell authentic stories.