About Us - Africa Broadcasting Academy

A Legacy Reclaimed!

We’re not just teaching broadcasting — we’re reigniting Africa’s voice. Africa Broadcasting Academy is where culture meets storytelling, where global standards meet local soul, and where tomorrow’s voices are trained to lead the narrative from the front.

World-Class Training

We equip storytellers with the skills, ethics, and confidence to compete — and lead — on global media stages.

Authentic African Voice

Every lesson, every module is rooted in cultural pride — because we don’t imitate, we originate.

Pan-African Impact

From Lagos to Nairobi, Accra to Johannesburg — our alumni are shaping Africa’s media future with purpose.

Professional
Creative Production

Africa Broadcasting Academy is not just a school; it is a creative ecosystem. We combine technical rigor with artistic vision to produce content that rivals global standards. Our bootcamp is an immersive professional environment where students work on real-world productions from day one.

Uncompromising
Quality

Excellence is our baseline. From high-definition cinematography to precision editing and compelling scriptwriting, we instill a culture of perfectionism. Our graduates don't just enter the industry; they elevate it.

Our Methodology

The ABA Standard

We don't just train broadcasters; we forge cultural ambassadors through a three-pillared approach to excellence.

01

The Authentic Lens

We do not mimic; we originate. Our students learn to strip away the artificial, capturing the raw, unfiltered beauty and complexity of the African experience with unwavering honesty.

02

Technical Precision

Storytelling without skill is just noise. We fuse raw talent with state-of-the-art broadcast standards, ensuring every frame and frequency meets global benchmarks of excellence.

03

Global Resonance

A local story with a global heartbeat. We bridge the gap between African villages and international screens, making the local narrative universally understood and respected.

Visionary Leadership

Guiding the Next Generation

Convener & Main Instructor

Samson Gbenga Adeleke

African Journalist | Documentary Filmmaker | Media Entrepreneur

Samson Gbenga Adeleke is an African journalist, documentary filmmaker, and media entrepreneur dedicated to telling powerful human stories across the continent. A Diploma graduate of the London School of Journalism and professionally trained in documentary and video production by DW Akademie, he has built a strong reputation for impactful storytelling that highlights culture, environment, innovation, and human resilience in Africa.

Over the course of his career, Samson has shot, scripted, edited, and produced more than 1,000 video reports, delivering compelling visual journalism for both regional and global audiences. His work has taken him across Nigeria, Ghana, Benin Republic, Togo, Kenya, Uganda, and Tanzania, where he has documented stories that connect local realities to international conversations.

He has collaborated with leading global and African media and development institutions, including DW, BBC, UNHCR, Voice of Africa, TRT World, Channel 4, CGTN, and TV360. He currently serves as an African Correspondent for DW, focusing on authentic narratives that elevate African voices and perspectives on the world stage.

Beyond reporting, Samson is the CEO of Primestar Visual Limited, a media production company committed to high-quality visual storytelling, and the Founder of the Africa Broadcasting Academy (ABA)—an initiative dedicated to training and empowering the next generation of African storytellers and media professionals.

He is also the creator and host of the documentary storytelling series “My Hustle,” which explores the journeys, struggles, and triumphs of creatives, entrepreneurs, and changemakers shaping Africa’s future.

Samson holds an academic background in Human Resources, with a recent specialization in Marketing, strengthening his ability to build sustainable media platforms, expand audiences, and position African stories for global visibility.

Through journalism, filmmaking, and mentorship, he continues to amplify authentic African voices while inspiring a new generation of storytellers across the continent.

Core Expertise

Documentary Filmmaking Media Entrepreneurship Journalism Mentorship Marketing Strategy

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Head of Country Operations

James Gnansounou

Regional Director, Francophone Africa (ABA)

James Gnansounou is a Beninese entrepreneur, innovator, and educator committed to advancing African media development and youth empowerment across Francophone Africa.

He serves as the Regional Director for Francophone Africa at the Africa Broadcasting Academy (ABA), where he leads strategic growth, partnerships, and expansion efforts across French-speaking West Africa, supporting the next generation of journalists and content creators.

A seasoned digital strategist, James previously served as Chief of Digital Services at Dawabio Africa, playing a key role in the organization’s transition to a strong digital-first platform. His journey uniquely combines technical craftsmanship with academic excellence—from mastering practical trades in his early years to becoming a doctoral candidate in English Studies at the University of Abomey-Calavi.

James is also the creator of Hydro-Kèkè, a 100% ecological water bicycle designed to promote sustainable nautical tourism along the shores of the Baie d’Adounkô.

Country Representative

Abeke Moustapha

Country Representative, Benin Republic (ABA)

Abeke Moustapha is a bilingual Beninese interpreter and communication professional with experience across tourism, media, film, and international conferences.

She serves as the Country Representative for Benin Republic at the Africa Broadcasting Academy (ABA), supporting outreach, partnerships, and community engagement to strengthen ABA’s presence within Francophone Africa.

Abeke has worked on diverse projects ranging from corporate events and cultural festivals to journalism and cinema productions, providing both simultaneous and consecutive interpretation. With certified English language training from Ghana and strong marketing and communication skills, she plays a key role in connecting Francophone and Anglophone audiences while contributing to ABA’s growth and regional impact.